"Reciprocal Link Exchange for Google Search Engine Ranking?"

Search Engine Optimization Made Easy and Tips

SEO article Part. 2 Reciprocal Link Exchange for Google Search Engine Ranking. Read SEO Made Easy - Winning Tactics For Internet Business Success What criteria does Google use? To understand why Google can consider certain websites over-optimized, it is important to factor in the criteria that Google uses to rank websites. When fully indexing a website, Google does not just look at the optimization of the target website; it also compares the website with all the other websites that belong to the same niche / category / keyword range. Through this comparison, Google can then figure out the following: Is this website “way more” optimized than the current top ranking websites? In the past, have over-optimized websites been discovered as spam websites? What are the trends / acceptable limits for well-optimized websites in this niche/keyword range? Since Google is automated, it cannot do what we do – look at the webpage and determine if the purpose is spam or delivering truly useful information. Instead, the search engine uses historical trends to predict what the acceptable limits of over-optimization are, and how likely over-optimized websites are to be found out as spam. In other words, your website may be red flagged as being a potential spamming website even though your only fault might be that you were “perfect” in optimizing your website while your competition was left far behind. Google takes both on-page and off-page optimization into account when checking for over-optimization / spam, and as such it watches out for over-optimization in all ranking factors – your backlinks and your tag optimization (meta tags, title tags, header tags) being most important. A lot of what I am talking about becomes invalid if one tries any overt search engine spamming technique , such as stuffing your pages with keywords, white on white text (something I talked about in the first few lessons) or backlink spamming (building too many backlinks with the same anchor text in a short period of time. But it is also possible that you have followed advice and still have your website penalized for over-optimization. The real question then is: How can you avoid such penalties ?        [ ......follow the arrow sign and read ( Part.4 ) ]  How To Get Started?    Quick Actions:   FREE SEO eBook  Download »»   SEO Software  - Buy Now! >>>>>>>>> Avoiding the trap of over-optimization »» Read more...             SEO Marketing Services   Free Domain   Web Hosting   SEO Plans   Search-Engine-Optimization