
SEO article Part. 3SEO Made Easy - Winning Tactics For Internet Business Success
Avoiding
the trap of over-optimization |
As
I mentioned at the start of this lesson, search engine optimization
can be boiled down to two simple steps:
- Getting
it right and…
- Doing
it better than everyone else .
In
the context of over-optimization and avoiding unnecessary penalties,
this rings especially true. If you optimize your website within
search engine guidelines and according to proven optimization
practices, you have it right. While putting too little time on
SEO is a serious mistake, the search for perfection within SEO
is a time-wasting and fruitless effort. Too much focus
on getting the page structure “just right” can divert
attention away from the more mundane but equally more important
tasks – such as adding more content or monetizing the website.
The
next step is to eschew perfection and find out what your competition
has done. Suppose that you are optimizing your website for the
term “landscaping”. Which of the following approaches would you
realistically choose?
Go full-throttle on your search engine optimization, spending
as much time as necessary to get maximum value out of each word,
link and page in your website, so that you can get the highest
ranking possible.
Analyze the top 10 webpages for the term “landscaping” and understand
what optimization has been performed on them (natural or artificial).
Calculate the number of backlinks, check for authority inbound
links – and once you have figured out what your competition is
doing, and do exactly the same – only a bit more .
The
first approach might mean that you are guaranteed a top position
on the search engines, but has two problems – you will waste a
lot of time and resources in this search for perfection and more
importantly, your website may be flagged for over-optimization.
On the other hand, the second approach does just enough
to beat the competition – without pushing you or your
budget to the limit.
Over-optimization
is a phenomenon that is particularly difficult to figure out –
how does a SEO expert really determine whether his new website
is in the sandbox, penalized for over-optimization or just doing
badly in the search engines? While trying to find out the real
cause for your poor rankings may satisfy curiosity, you would
be better served by following the “second approach” above.
Act Now! Get your website in the Search Engine Ranking.
How To Get Started?
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