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- What is Search Engine Optimization?
- Benefits of Search Engine Optimization
- Website Conversion Improvement
- Link Building
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What is Link Building - Link Popularity? (PART 2.)
Understand link building and its relationship to search engine optimization. Simply getting links pointing to your site is not an effective SEO method. You must have links from high quality sites that Google, Yahoo, MSN, and the other search engines deem important.
You also need to have your targeted keywords in your anchor text.
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If you're looking for a high value
link (for example a link from a PR 7 page) and your website is
fairly new, you're not going to get in through normal means. In
this case, the offer involves money, and this can usually
be judged through the site's own advertising policies.
Of course, the catch here is the
amount of money you're willing to pay. Some websites charge
a monthly fee, others charge a ‘per impressions' fee (for
example, your ad would be shown for 10,000 page views only).
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Similar to paid links, paid directory
listings are essentially directory inclusions for your website.
For some directories, like Yahoo, this is a yearly arrangement,
and even then there is no guarantee of inclusion; your website
must pass certain editorial criteria. On other, less known directories,
the payment is simply a one-time fee plus a request for a reciprocal
link.
In many ways paid listings and
links are the ‘extra' tweaks that you give to your online
business. Even if you have the cash at the start, it's a prudent
strategy to pursue free linkbuilding strategies alongside paid
methods to ensure that you don't invest too much in your business
before it starts to show a profit.
The key to a successful link-building
campaign is the consistency of effort you put in. Cut out
the hard work in finding link partners (and for that matter, niche
directories) by using a linking software such as SEO Elite,
with which you can simply plug in the website URL, select your
search engine and get a list of all the websites that link to
it, the anchor text of those websites as well as their Page Rank.
Lists like these, of your top 20 competitors, should be your target
link partners during your link campaign.
Link-building is a simple business.
All it requires is consistency, and some hard work (which you
can eliminate using a simple search engine optimization software
such as SEO Elite). And with things being so easy, don't
be surprised if you follow these steps and find yourself in the
top 10 results for your keyword in just a few months.
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Link building | Paid Links
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