What is Link Building - Link Popularity? (PART 1)
Understand link building and its relationship to search engine optimization. Simply getting links pointing to your site is not an effective SEO method. You must have links from high quality sites that Google, Yahoo, MSN, and the other search engines deem important.
You also need to have your targeted keywords in your anchor text.
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All the strategies mentioned below
can be used to get more links to your website. It goes without
saying that the more of these strategies you use, the faster you'll
be able to get more links.
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The traditional way of getting links
is to directly ask potential link partners to link to your
website. This can be a One-Way link
or a reciprocal link (more on reciprocal links later). The key
factors here are to identify potential link partners and then to
contact them and offer either a reciprocal link, an offer to their
visitors, or both (we'll cover paid links later).
Finding potential partners is a difficult
business. It used to be that you would search on a major search
engine like Google or Yahoo for your target keywords, and then
check each website in the top 50 or top 100 listings manually,
evaluating their similarity to your niche and noting their contact
information. This is a tedious process, and is fraught with the
primary obstacle of most link managers: ‘What if they say
no?'
You could make them an offer they
can't refuse (which you will, and I'll tell you how) but to
improve your chances, use technology to your advantage. As before,
use your target keywords to search for the top websites in your
niche, but instead of contacting them, use a
search engine optimization software to evaluate the back-links
of a top website.
The idea here is to find out which
websites link to the top competition in your niche – the
websites in the top 10 or top 20 results for your target keywords.
The second step is to make the approach,
sell the idea, or like I said before, make them an offer they
can't refuse. Part of this approach is to ability to write
convincingly (you'll find samples online of successful link
request emails) and it is something you learn with time –
test your link requests by sending different letters and
measuring the response and repeating what works.
The other half involves the offer
itself – what your website (or you) can offer to the link
partner that will compel him/her to link to you. If you're looking
for free links, this offer can include a reciprocal link, site-wide
links or maybe just the quality of your website content. The idea
here is to sell your link even before they visit your website
to check if it's worth linking to, and this can only happen if
you can the right pitch.
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Link building (part 2): What is Paid Links? | Link popularity
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