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Everything You Need to Know About Link Popularity
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The number of websites that link to
your website is one of the factors that help search
engines determine your relevancy for a search term.
Link popularity and gaining new links from outside
websites to your website have proven to be a popular
concept for people seeking to improve their search
engine rankings.
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What is link popularity and how exactly
does it work?
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Search engines don't just look
at the content of your website to determine if you
are a match for a search. They also look at the number
of outside websites that can validate, by linking,
that you are a good match.
Search engines have also begun to
rank the importance of the sites that link to you.
This means if the New York Times links to your site,
your credibility is higher than if Joe's Online
Newspaper provides a link to your website. Search
engines also consider the text contained in the link
that is pointing to your website. If the text in the
links contains keywords you are trying to compete
for, the search engines consider your site to have
even greater credibility.
Since link popularity has become a
factor that people feel like they have some influence
over in determining their search engine positioning,
many solutions have been proposed for growing your
online link popularity. One of the more popular ways
is also one of the least effective.
Several software programs have been
written that help you create lists of websites in
your space that might be willing to link to you. These
programs also help you gather the email addresses
for these sites and even help you craft an email requesting
that the site add a link to yours.
The concept sounds good but the results
are often mixed. If you use one of these tools and
simply follow the templates they give you, your email
will read like a spam message that won't be
taken seriously.
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The best way to build long-term links is:
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... to offer good content and features that
provide real value to your audience. As people discover
your website and realize its benefits, the likelihood
of them linking to your website naturally increases.
There are several critical targets
if you want to build up your link popularity without
appearing to be a spammer. The first is good links
from Yahoo and the Open Directory Project. Both of
these sites are human based directories that have
a lot of influence over search results. If your site
is listed in the correct category and has a good description,
links from these two websites are seen as validating
you are the real thing.
The second place it's important
to have a link from is topic specific or niche directories.
These are websites that are dedicated to news and
information that is an exact match for what you provide
online. If you have a website that deals with tractor
parts, being listed on sites that focus on tractors
is very important. In the case where a niche website
doesn't know about your website, it's
okay to ask them to link to your website. But your
message should be personalized to them and also tell
them the benefit or feature their users will get from
linking to you.
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What is the Other Side?
An Excellent Link popularity tool |
Link building
